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Whether he's teaching yoga to men in prison, helping stressed CEOs find balance through his men's community, or inspiring others across his 200K+ online community, Rory aims to help as many men as possible understand how to nourish their minds and bodies properly. 

Blending his expertise in yoga, running, and strength training with a passion for electronic music, mindfulness, and adventure, Rory offers a contemporary and realistic approach to wellness that resonates with many. His innovative work has attracted collaborations with leading brands such as On, Holland & Barrett, CALM, Garnier, Stanley, and Great Northern Railway, and he serves as an official On Partner.

Alongside his best friend Ant, Rory co-founded PILLA, a groundbreaking men's wellbeing community reimagining men's health. PILLA's events—rooted in movement, mindfulness, and connection—reflect Rory's holistic philosophy. Since 2023, the community has hosted hundreds of events across London, including contrast therapy, meditation, yoga classes, hikes, and immersive day retreats.

Rory's keen to broaden the definition of masculinity, and what it means to be a man in 2025. Sharing his more sensitive side, from encouraging other men to talk with one another about their feelings to sharing his skincare routine, he is creating safe spaces online and IRL where like-minded men can come together, away from toxic and stereotypical behaviours and outdated models of masculinity. His approach has been celebrated in GQ, Business Insider, Men's Health, and FAULT. 

However, Rory's trajectory has been built consciously. While his online profile soars, since 2014, Rory has worked and volunteered within prison, school and community settings, to support and bring hope to marginalised young people and adults, including running a youth service for hundreds of young people at Carney's Community, between 2017-2022. 

Most notably, Rory has been teaching weekly yoga in men's prisons since 2019 and currently heads a transformative programme at HMP Brixton. His unique teaching style helps incarcerated individuals develop self-understanding, break harmful patterns, and cultivate inner peace. Extending his support, all his prison students receive free access to PILLA community events, ensuring continued personal growth post-release.

In recent years, Rory has expanded his impact through short-form content on Instagram, TikTok, and YouTube. His viral videos—garnering millions of views—aim to equip men worldwide with practical tools for mental and physical wellness, connecting and inspiring global audiences to become their best selves.

Waking Dreams is a community-led progressive movement studio in the heart of East London with a simple dream: to empower anyone through movement, no matter background or experience by creating a warm, well-equipped and welcoming space where you can grow, develop and experience real community. Individuality and inclusivity are core elements of the dream. Waking Dreams empowers their team to carve their own path and teach their own way and continue to develop as individual beings.

Join Balance for a beautiful morning experience — a guided journey weaving together breathwork, movement, swimming, self-understanding, and playful connection. Set by the sea, this session invites you to slow down, reconnect with your body, and rediscover your centre alongside others.

Grounded in our unique blend of science, philosophy, spirituality, and ecological wellbeing, this experience offers practical tools and reflective space to help you return to yourself and the world around you — with more clarity, presence, and joy.

Balance is a new wellbeing ecosystem — built on community and coaching — that guides a journey back to yourself, to others, and to the natural world. Through parties, immersive experiences, and transformative practices, we bring together likeminded individuals, promote a balanced way of being, and support the music and creative industries through coaching for both individuals and organisations.